Artikel der Marke John Player Spezial

John Player Special launched in the UK in 1970 and, for more than 50 years, JPS has offered premium tobacco at an affordable price. The original and iconic black and gold livery adorned the race cars of motorsport world champions in the 1970s, but as times have changed, so have we.

John Player Special launched in the UK in 1970 and, for more than 50 years, JPS has offered premium tobacco at an affordable price. The original and iconic black and gold livery adorned the race cars of motorsport world champions in the 1970s, but as times have changed, so have we.

Expanding internationally through the 1990s and 2000s, JPS has established a significant cigarette and fine cut tobacco presence in 18 countries beyond the UK, chief among them Germany and Australia.

The ‘Let The Players Play’ campaign celebrates the brand’s inclusive and ‘glass half full’ attitude, embodied through our support for grassroots musicians in Germany. 

In 2023 came the launch in Germany of JPS Motion, an innovative new product designed in response to consumer insights. Motion is blended to achieve a reduced after-taste and includes touch technology which allow the consumer to lessen lingering smoke smells on the fingers. Similarly, in Australia a new range, JPS Evolve, has been developed to meet changing consumer expectations of the smoking experience.